Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers Paperback – July 25, 2006

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers Paperback – July 25, 2006

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  • 0060517123 Amazon ASIN
  • Categories

    Books, Business & Money, Management & Leadership

Reddit Reviews and Recommendations

  • 8 Reviews
  • Aug. 19, 2019 Last Review Date
  • July 6, 2013 First Seen Review Date
  • 7 Reviewed on Subreddits

    startups (2)
    Automate (1)
    Entrepreneur (1)
    hwstartups (1)
    marketing (1)
    siacoin (1)
    teslamotors (1)

Discussion and Reviews on Reddit

What type of people are 'early adopter customers'? [R]

4 weeks agoNYC-ART posted submission on Entrepreneur.
Aug. 19, 2019

Common practice is to make a great product for a small rabid, early adopter customer. Are these the type of customers that get off on trying the latest and greatest? Are they desperate to get a product that they've been asking for? wanting to something to brag about?

What is it that makes these people so energized enough to be early adopters? Also which other customer groups are somewhat energized groups? (strong communities like hobbyists, strong visionary brands, niche groups)?

4 weeks agoNYC-ART posted comment on Entrepreneur.
Aug. 19, 2019

Our modest neighborhood (55K median household income) went from having one Tesla on the block to currently three households owning them. What will happen when the model 3 launches? [R]

2 years agoSept. 12, 2017

[deleted]

2 years agosixpointbrewery posted on teslamotors.
Sept. 12, 2017

So many tailwinds for the company now (new urban superchargers, integration of powerwall & solar roof tiles, launch of model 3, etc.). Will we see entire blocks of Teslas parked on the street and in parking garages in the near future? I believe we are close to the tipping point identified in Crossing the Chasm!

$0.011 - well.. [R]

2 years, 2 months agoJuly 7, 2017

Okay guys,

We had a pretty big announcement some time ago (Obelisk). We all know that this wasn't the announcement we thought we would hear.

But look at it this way:

  1. Sia has its own ASIC Miner which is pretty fucking dope! (Strengthening the network)

  2. Sia has its own blockchain, so its independent and not based on any platform (like bitcoin, ethereum, aso.)

  3. Sia has a working product. Okay, we can agree on a not so beautiful and currently kind of complex user interface - but the team's got a designer for that kind of purpose!

  4. Storj just lost its lead engineer. So that means Storj lost a working hand as well. That means slower development and wasted time looking for a new engineer. It would be great to get him into the sia-team. (developers choice).

  5. Sia has big goals for the future. The devs are (like Taek42) are active as hell here and always improving the product. We have a great community with lots of ideas for the future as well.

One thing i learned while trading: Only invest in projects when you have read the whitepaper, understood the concept and think it has great potential. But guys.. i don't know what lots of you do.. buy high and sell low?

Apart from that we got some whales here. Just like everywhere else. No comment.

The whole team puts in a lot of hard work and lots of love too! If you are only here to make profits then please move to some other currency. We, the community and developers are trying to achive something here!

Sia is a product of the future. That's my opinion. I hope you guys think about your behaviour and hopefully don't trade like .. nevermind. (not talking about all of you.)

2 years, 2 months agosurkei posted on siacoin.
July 7, 2017

I think Sia and others decentralized-storage players are at the stage where whoever reach Critical-mass first with network-effect is going to win or take-majority-of-the-market-share. And people like bookchin can make that happen much faster at this critical stage of the Sia project (many people call it "crossing the chasm").

https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123

3 Powerful Strategies for Marketing Your Hardware Startup [R]

2 years, 9 months agomantrap2 posted submission on hwstartups.
Dec. 8, 2016
2 years, 9 months agomantrap2 posted on hwstartups.
Dec. 8, 2016

Honestly start-up 101: if you ARE NOT marketing to a niche, you are doing it 100% wrong! Read Crossing the Chasm for more info. Still relevant and true.

True about sales - no product ever sold itself and "build it and they will come" has never been a reality.

Selling a brand - well up to a point. Selling a brand without a product is worse than selling a product without brand. The best case: sell both!

Would you like to be able to review people that are nearby? [R]

2 years, 10 months agoOct. 31, 2016

[deleted]

2 years, 10 months agoanehzat posted on startups.
Nov. 5, 2016

Thanks for sharing the link BirdHerder, you don't understand how much I appreciate you taking the time to write & share your opinion. I absolutely agree with you on the challenge of objective rating on such a subjective concept but we're hoping that society & group adoption would help establish the average norm as I'd imagine it would vary for each community. Are you able to share with me some of those communities or applications that you feed would find a system like this beneficial? I've been reading the book crossing the chasm & the author keeps mentioning focus on market segments like you have mentioned but my background is biased towards in corruption in developing nations. I would love to know where you see such a system play a beneficial role...

Why isn't a Keedoozle-like grocery store chain started in 2016? The tech is here. [R]

2 years, 11 months agoultimape posted submission on Automate.
Oct. 5, 2016
2 years, 11 months agoultimape posted on Automate.
Oct. 6, 2016

> I could see this being paired with self driving cars for an additional benefit as well.

The self-driving car (and delivery truck) is an interesting thing. As a number of these technologies hit the ability to scale, it may become a qualitative difference. It's a perfect storm, and i'm certain we will start to see more of the industry bifurcating.

> I think that fresh produce and the butcher/deli will still have a long time before we move away from the personal touch ( due to quality, freshness,and personal preference on items) ,but I see us de-emphasizing the center isle shopping experience over time.

Yeah, that is also the way I see it going in America, but not something that will just spring up tomorrow. I see it as a convenience-logistics-cost triangle combined with network effects of the preexisting consumer base. Crossing the chasm will interesting.

Another trouble we have is that our country is very spread apart and so delivery ends up being a bigger hurdle. It's why chains like Wal-Mart and PriceChopper won during the early shopping-mall phase - they provided a big parking lot as well as simplified the delivery system by reducing the costs of storage. This is reduced by the decentralized nature of kiosks, but not at a rate low enough to offset the insane cost to delivery.

Trust in online purchasing + cellphone adoption means amazon is reaching the people who were underserved by chain stores (pantry is a good example)... Meanwhile Dollar General is spreading like crazy in suburbs based on the idea of a compact efficient shopping trip, and Aldi's model of efficient cost cutting is undercutting the Wal-Mart model because of their long-time dependance on wage slavery to fund their ever growing employee count. Wal-Mart's current direction seems to be a 'one stop shop' effect, using their kout / brand trust to corner industries like check-cashing, credit cards, and media.

We've already see on one industry bifurcate like that. Blockbuster went the way of the dodo, and now RedBox and Netflix-like services are reigning supreme. Oh yeah and that's getting attacked by big chain stores as well although that looks more like a powerplay to hedge bets against Amazon Prime's service.

Do to all these players, I don't think we'll see Keedoozle end up hitting mainstream in the states, but with any luck we'll be able to leapfrog that whole situation and go straight into decentralized production of products and food. The best inventory is no inventory.

The only company that seems to have their head around localized production and delivery is Amazon - Many of their books are basically printed on site and delivered locally. They've been playing with ideas like Amazon Locker and food delivery systems for a while. Would be really interesting if they end up opening up their logistics platform to a more Keedoozle as a service.

I can't wait until we have a scalable farm-to-consumer as a service. I see it happening first in Vermont.

How to find the business model/market to follow? [R]

5 years, 2 months agoJune 29, 2014

So I made my platform and/or my product but I don't know what to do with it, I can go in a high variety of ways and markets and I really need to go niche first, but I don't know in what market(s) to start and with what business model. How did you find yours? What did you filter them ? What were your filters (priorities or things that you wanted)? How should I approach this problem?

P.S. If you think that more details could be relevant, please let me know.

5 years, 2 months agobooclay posted on startups.
June 29, 2014

This book is a must-read:

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers http://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123

I'm doing a (so-far quiet) AMA on /r/IAmA, x-posting here in case you're interested. "IAmA digital marketing manager who controls a $3m annual budget in the PC industry, AMA" [R]

6 years, 2 months agoadvertiserama posted submission on marketing.
July 6, 2013

Feel free to ask away here, or at the /r/IAmA thread, found here

And if this is against subreddit rules, apologies and please feel free to delete :)

6 years, 2 months agoadvertiserama posted on marketing.
July 6, 2013

I'm a big believer in learning from peers and from experimentation, rather than book learning - though I think this is something that's very subjective, so I certainly don't mean to dismiss "book learning" as a bad thing. What your clients consider successful, however, definitely isn't something you can learn from books, you need to learn it from them. Speak to your colleagues, make it clear that you want to improve your understanding of that side of the business, and slowly build up by looking at their reports and asking questions.

Books I've found interesting include Crossing the Chasm and The New Rules of Marketing and PR

I've only been to two conferences, after which I decided not to go to any more - at least marketing ones. I'll go to a conference to network (meaning tech. events rather than marketing events), but not to learn anything. Again, your mileage may vary.